Schweppes
Schweppes is a globally recognized beverage brand that originated in the Republic of Geneva. Established in 1783, it introduced the world’s first bottled soft drink, soda water, marking the beginning of its rich legacy. Today, Schweppes offers a wide range of refreshments, including lemonades, carbonated waters, and ginger ales
Role
UI Designer
Year
2023
Platforms
Ecommerce
Industry
Beverages
Task
The goal was to design a website and e-commerce platform for Schweppes South Africa. As one of the country’s most popular mixer brands, Schweppes products are available in retail stores nationwide. The objective of this project was to establish a strong digital presence for the brand through a modern, engaging website and an intuitive online shopping experience tailored to the South African market.
Design Process
Initial Research
The design process began with an analysis of Schweppes websites from around the world, including Schweppes USA and Schweppes UK. This helped reveal how the brand presents its global online identity. The sites consistently used a dark theme paired with Schweppes’ iconic yellow, forming the foundation for the visual direction of the South African Schweppes e-commerce website.
To integrate an online store effectively, I conducted additional research and competitor analysis to understand how beverage brands structure their e-commerce platforms. This included studying layouts, navigation, and product presentation to enhance usability and conversion.
Research into food and beverage websites and user feedback further clarified customer expectations, guiding the creation of an intuitive and engaging shopping experience.
Wireframes
Elements
For the Schweppes e-commerce website, I focused on maintaining the brand’s premium and timeless identity through a dark colour palette paired with Schweppes’ signature yellow for contrast and emphasis. The typography uses Helvetica, giving the design a clean, modern, and professional tone. Buttons have sharp corners and a solid yellow fill that stands out against the dark background, creating a strong visual hierarchy. Subtle hover effects add a sense of interactivity while keeping the layout minimal and consistent. Overall, the design feels refined, energetic, and true to the Schweppes brand.
Protortype
Desktop Homepage
Desktop Our History
Desktop Our Drink
Desktop Cart
Desktop Ginger Ale
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